We all know what a ‘déjà vu’ is, the experience of feeling sure that you have experienced a new situation previously. On the Creativity World Forum 2008, Tom Kelley talked about ‘VujaDe’, more or less the contrary. VujaDe is the experience you have when you witnessed a situation for already 1000 times, but when you suddenly see something for the first time. Or as Marcel Proust once said: “The real magic of discovery lies not in seeking new landscapes, but in having new eyes.”

When looking with fresh eyes at the world that surrounds you, you will see opportunities for innovation. Force yourself to see a VujaDe and ask yourself why things are what they are.

Why do people still wear watches when they can see the time on their mobile phones? Why do cinemas not sell soundtracks before you are outside? Why do our phones have answering machines and why don’t our doorbells?

The approach proposed by Emprendo helps you to see situations through new eyes. By asking the right questions, you will see that the answers lead to opportunities for your organization. It’s up to you to evaluate each opportunity. But we think that it is better for you to see many opportunities so that you can choose the best one.

From www.flandersdc.be/vujade

My remark : set aside your expertise and see ordinary things with fresh eyes

The Emprendo baseline ‘business challenges’ can be interpreted in two ways: ‘professional challenges’ or ‘carrying on an enterprise challenges’. Whichever interpretation you prefer, both are equally important to Emprendo.

Emprendo can support you in strengthening your enterprise and in realizing new projects.

Strengthening your enterprise:

A chain is as strong as its weakest link. That is something every entrepreneur knows. Nevertheless it is very difficult to detect the weakest link in one’s own company, let alone to tackle it. However, it is precisely there that the key to more return is hidden. And that is the challenge for Emprendo. As flying creative managamentor  and  unprejudiced ‘third party’ Emprendo can make an objective analysis and diagnosis of your company.

Realizing new projects:

Carrying on an enterprise is top-class sport. A lot of managers have plenty of work in adjusting their company day after day. Often, they have no time to work out new plans. To address new target groups. To develop new niches. Emprendo is the perfect partner to concretely interpret your ideas, and, if necessary, to guide them in cooperation with specialists from several fields.

Contact: hans@emprendo.be

Emprendo wants to accelerate cooperation between small and medium-sized businesses, steer & guide them in an open innovation environment, and coordinate all of this with the help of specialist advisers.

Emprendo wants to make an attempt to assist the lot of managers of small and medium-sized businesses to transcend their daily work in order to create higher values in the short and long terms. The result should be: professionalization of the manager of a small or medium-sized business and his/her company.

“Business Challenges”

It doesn’t matter whether you interpret the

Emprendo baseline as

“professional challenges”

or as

“carrying on an enterprise challenges”.